We all know how important it is to have a proper follow-up plan in place, and yet, exhibitors still find it hard to implement. As an exhibition organiser, you can make a difference by offering your exhibitors LeadReference, the exhibitor lead management app.
Working smarter for exhibitors
Imagine having exhibitors with clear, SMART goals who can hit the ground running as soon as the show opens. Exhibitors who know in advance that they'll be talking to new and existing prospects and customers, and who understand that spotting the right badge-holders matters.
With LeadReference, they can immediately capture the details of all the visitors they talk to and potentially qualify them as a lead. That's a much better way than collecting business cards!
Capture the data that matters
With speedy badge scan, exhibitors can capture everyone, no matter how pressed for time they are and follow-up with them, even as a general enquiry. Understanding that every visitor is different, exhibitors can preload LeadReference with questions that allow them to effectively qualify visitors. What's more, they can include a few valuable notes to ensure a personalised follow-up response is delivered. When the exhibitor uses the lead qualification feature, the information they add is included on the post-event reports. That avoids the need for pens, notepads, clipboards and bad handwriting!
Efficient, red-hot follow-up
Exhibition data is easily exported from LeadReference each day or quicker if necessary, so speedy follow-up for red-hot leads can start immediately. After all, who wants to wait until the leads get typed up into a spreadsheet?
Every visitor can be contacted in the way they want, giving them the exact information they requested in a GDPR-compliant manner. LeadReference can even segment the visitor data for further personalisation. That's got to be better than a mass mail-out of brochures to the business cards in the fishbowl!
Robust measurement
LeadReference cuts delays and timewasting because exhibitors can plan their follow up in advance and get to it 24 or 48 hours later, or sooner for urgent leads. The vital data is available immediately so the event debrief can happen as soon as the doors close. This data means the exhibitor can robustly measure financials, brand exposure and response to their seminars quickly and easily. After all, who wants to wait for 2 months to get the exhibiting team in a room to talk about gut feel?
Using the LeadReference lead capture app means exhibitors can evaluate the event and look for ways to improve or change their approach.
We make it easy for your exhibitors, and you
Data capture technology is as essential to successful exhibitors as water is to fish!
That's why we've made it a really simple process to getting LeadReference for your exhibitors.
- We provide the tools for you to actively promote LeadReference to your exhibitors.
- Exhibitors receive log in details, a user guide, and phone and email support.
- Exhibition organisers receive commission on scanners hired by exhibitors.
To start making a difference for your exhibitors call +44 (0) 1827 61666 or email.
LeadReference is provided by RefTech, the multi-award-winning event registration, badging, and scanning company. For more information visit the website: